Maui Jim started in 1987 as a small company selling sunglasses on Ka'anapali beach in Maui, Hawaii. Seeing a need in the market for technology that could protect eyes from intense glare and harmful UV while bringing the brilliant colours of the island to life, they engineered the revolutionary PolarizedPlus2® lens. Every pair of sunglasses features this technology. See your world come alive in vibrant colour, immaculate clarity and crisp detail with premium polarised sunglasses by Maui Jim.